We live in a digital era, dominated by the internet and social media. Businesses too have adapted to the requirements of the digital world and are utilizing it to generate internet marketing leads and traffic to their websites.
Digital marketing campaigns are focused to enhance business growth. Different types of strategies are used by digital marketing companies to increase the visibility of a site, its products and services. These strategies and campaigns eventually contribute to the success of any business.
If you are trying to generate leads from internet marketing, companies need to focus on various marketing activities. It begins with generating organic traffic to the site, converting visitors to leads and finally, getting sales. But, lead generation is always challenging, given the competitive business environment. Here’s what you can do to generate qualified leads.
Content Marketing
The first step to your lead generation strategy should be content creation. Market surveys indicate, most B2B customers seek input from industry insiders before making a purchase from your site. Therefore, featuring relevant content on your site can help to generate leads. Post blogs, industry news, tips and informative pieces on your products and services. Allow visitors to spend more time on your site.
Producing extensive guides can also be quite helpful for generating internet marketing leads. Let visitors download informative content from your site, enrol them in your lead nurture programs and keep sharing more information about your product and service offerings. This will garner interest in the products and services and will gradually lead to sales.
SEO campaigns are also useful for content marketing. Promote it on social media, through email and other marketing campaigns. Focus on optimizing the content for search engines. This will surely gather high-quality leads.
Site Optimization for Local SEO
If you are looking at long term leads from internet marketing, think about methods to boost organic search. To help your site rank higher up on search engines, concentrate on local SEO. Surveys suggest consumers who did a local search for any product or service, visited a store located within a 5 mile radius of their location. Therefore, optimizing your site to target a local consumer base can be an excellent ploy for lead generation.
Local SEO has multiple benefits. It can tap into the local community of users who are more than likely to visit your store when it features among the top ranking pages on search engines. Moreover, with a huge concentration of mobile users, local SEO will drive customers to your store. Open your page on Google My Business and list your name, address and phone number. Make sure to keep it aligned with the one mentioned in your website. Update this information on social media pages as well. You can also request satisfied customers to leave a review. Product reviews on third-party platforms also increase your chances of being found by prospective clients.
Research keywords and use it in your web pages. Try different local SEO strategies to boost traffic and with time, you will notice a significant improvement in rankings. All these will contribute to lead generation.
Use of Social Media
The power of social media cannot be underestimated. Its far reaching effect is visible across the length and breadth of the country. Almost everyone is hooked to one or more social media platforms like Facebook, Instagram, Twitter etc. Utilize this powerful channel to generate leads. However, it does not happen overnight and you need to invest time to engage your target audience.
Finding the right tool for your business should be your priority. Paid social ads on sites such as Facebook, Pinterest, Instagram and Linkedin can be quite fruitful. Many business owners find Facebook Lead Ads to be quite efficient. It includes different marketing strategies and continuously advertises products to a long stream of website visitors.
It can also be used for remarketing campaigns. Besides, Facebook lowers the acquisition cost and provides a user-friendly approach which goes down really well with customers. This method can generate a lot of genuine leads for your business and boost your prospects.
Email Marketing
Another excellent lead generation strategy that can be employed is email marketing. This is a great way of targeting existing customers. Adapt your email marketing strategy to suit your target audience. Digital marketers use marketing automation to send targeted emails to a database. These mails contain information that interests your customers and will eventually help them to come back to your site.
Often, customers are asked to fill up online forms. The information collected from these methods is utilized to target specific groups. These mails can either contain messages with a call to action or a request to subscribe to your blog, social media page or your company newsletter. Gradually, as you collect more information about a customer, you can send customized messages to foster their interest in your products and services. This nurtures leads to prepare them for sales conversion.
Modern technology utilizes user data to capture behavioural triggers and allows digital marketers to easily reach a chosen segment. This not only helps to develop leads, it also gives a thorough understanding of the market. Accordingly, companies can plan or change existing policies or offerings to meet the demands of their consumer base.
Pay-per-Click (PPC) Advertising
Digital marketers use pay-per-click or PPC advertising to generate leads for businesses. It generates highly targeted traffic which increases the probability of lead conversion. Google Adwords is a preferred platform for conducting these operations and it is considered a great source for lead generation.
Click Inc. is a renowned digital marketing agency acting as a one-stop solution for all your online marketing requirements. Our experts are trained to offer tailor-made services ranging from SEO, Search Engine Marketing and Website Development to Graphic Designing and Content Writing.
With numerous industry certifications, we are a market leader in this segment. We have served clients from segments like Healthcare, Retail, IT, Pharma, Fashion, Manufacturing, FMCG, Textiles and many more. To know more about our services call us now at +91 9936211434.
